Selling or buying during COVID 19
During the current pandemic: Real estate professionals have been hit particularly hard, as being able to conduct in-person showings and […]
During the current pandemic: Real estate professionals have been hit particularly hard, as being able to conduct in-person showings and open houses were always thought to be an integral part of the selling process. However, as the saying goes “Necessity is the mother of invention” and so Agents have gotten creative in order to continue their business—some have sold homes through an almost completely virtual process.
The main virtual tools: Agents are using video conferencing: Face time, What’s App, and Zoom to assist buyers throughout the home buying process. They utilized these tools, most importantly during the listing and negotiating stages, so that the necessary parties involved could be virtually present.
I actually sold a house in the middle of the Pandemic. Fortunately, my buyers had previously viewed the house twice and put forth an offer that was accepted. However, the pandemic was escalating during the transaction, and did so very quickly, throwing us all into completely new territory. Thankfully the appraisal process for the house had also begun. The final walk through was done, with minimum persons present, all the while being extremely cautious, practicing social distancing, and wearing masks and gloves. Closing managed to take place, using as much technology as possible and including minimal human interaction.
However, some buyers were not so fortunate: Surprisingly though, in the two months plus since much of the Island has been on lockdown, we have actually sold some properties sight unseen, viewed virtually, and closed virtually. Agents are starting to get homes into contract by utilizing a number of virtual strategies. One is a home tour being conducted by the sellers—via video, of course—with relevant narration. Also, more photos of the home are being taken than is typical, in some cases with the Agent standing in several, to demonstrate the height of certain features within the home, such as the showerhead, or kitchen cabinets. Virtual Open Houses are also becoming more popular, with record number of attendees, as people do not have to take time out of their busy day to actually travel to the property, and can stay only for as long as they feel is necessary.
In the midst of the coronavirus, agents have faced monstrous obstacles, but those that can get creative, adapt and are determined, have come out on the other side of this stronger than when the pandemic began. Selling homes using online tools, virtual tours and open houses, etc.—is possible. Ask your Agent about their marketing strategy for your property. (insert link for sellers service guarantee here) (see next page for heathers footer.
Heather Chilvers is amongst Coldwell Banker Bermuda Realty’s Leading Sales Agents. She has over 31 years, experience in Real Estate. Follow ‘Heather Sales Agent – Coldwell Banker Bermuda’ on FaceBook, and ‘@heatherrealtorbermuda’ on Instagram.
If you have a question for Heather, please contact her at email@example.com or 332 1793. All questions will be treated confidentially.
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